Will began his career as the hip-hop director at Yahoo Music and then moved on to become the Director of Branded Content at SPIN Media. Over the last 7 years he’s developed campaigns for adidas originals, Ray-Ban, RBMA, airbnb, WeTransfer, Spotify and Apple Music. He’s worked on over 400 short form profiles with YT partner Babak Khoshnoud, documenting the work of artists like Kehlani, Blood Orange, Tinashe, Margo Price, Empress Of, Moses Sumney, Natalie Prass, Khalid, Chance the Rapper, and Kendrick Lamar. Will is currently building a non-profit music and visual arts incubator in downtown Los Angeles, that provides this generation of creative polymaths with the tools, resources, and real-world opportunities to practice every position in the new music creator ecosystem.
Tribeca All Access® | 2019