Have You Seen Alma Har'el's New Music Video?

2012-06-18
Have You Seen Alma Har'el's New Music Video?

It’s got dead butterflies. Glowing lollipops. And a naked Shia LaBeouf. That’s the reason why we love Alma Har’el. Whether it be her feature work like the award-winning Bombay Beach, music videos for bands like Beirut or TV spots for Barack Obama’s 2008 campaign, the director has a creativity and visual style that make them standout. And her latest music video, “Fjögur piano,” for the Icelandic band Sigur Rós is no exception. The band recently handpicked a group of filmmakers to choose a song from their new album, Valtari, and make a video. They would all receive a $10,000 budget and no notes from the band on how to make it. "We really had no idea what to expect from Alma," Sigur Rós bassist Georg Holm told Rolling Stone. "Originally she was going to film us on Super-8 in Iceland all playing the piano lines from the song, but then she rang and said she'd met Shia LaBeouf and they'd changed the idea. That was the last we heard of the concept and she told us nothing about what was going on. At first I didn't know what to make of the video, because it is so full of ideas and confusion, but now I completely love it. It seems to have no beginning and no end, and just makes you think about what might and might not be going on. It's a puzzle, and I think it's absolutely amazing."  Talking to The Wall Street Journal, Har’el says she got an email from LaBeouf after he watched Bombay Beach on DVD. The two had dinner, and when she mentioned the Sigur Rós video he volunteered to star in it. Har’el also told WSJ the video “is about addiction to drugs, or sex, or anything–and how you get stuck in a cycle… For me, it’s about not knowing how to get out of something without causing pain to somebody else.” See the video below. Har’el’s next film, I Wuv You, is in production and is a 2012 TFI Documentary Fund grantee.